Electric car brand Polestar is set to introduce an Abbey Road Studios Mode to some of its audio systems via an over-the-air software update.
Inspired by the iconic recording studio and described as a “brand-new audio experience”, the new audio mode will be available to owners of the Polestar 3 SUV, exclusively for those fitted with the optional Bowers & Wilkins audio system.
Abbey Road Studios Mode brings four new sound presets, as well as an additional Producer mode which lets users tailor the sound to their liking using simple controls to alter the tonality and ambience in real time.
Each preset “draws on the sound of the control rooms and live spaces whilst taking inspiration from the studios’ original EMI-era equipment”. Each of these modes have been curated and designed by the studios’ engineers.
The four key modes include Intimate, Open, Energised, and Expansive. The Intimate preset “evokes the intimacy of sitting in the producer’s chair in the studio control room”, and delivers a warm and detailed listening experience inspired by vintage sounds. The Open preset captures the essence of the studio environment where the music is actually performed, so playback sounds as if you’re right among the artists.
Both Energised and Expansive modes are inspired by the studio’s live room, with the former providing lively playback which is “broad, energetic, and engaging”, and the latter “immersing the listener in the ambience” of the space, enhancing the depth and dimension.
Michael Lohscheller, Polestar CEO, comments: “The Bowers & Wilkins sound system in Polestar 3 is already world class, but this new Abbey Road Studios Mode takes it to another level.
“Its ability to deliver an audio experience so closely inspired by the Abbey Road Studios’ sonic signature means you’d swear you were right there in the legendary London building, not driving a performance SUV. And to be able to deliver this functionality directly to our customers in an overnight OTA update can only be considered something of a smash hit.”
Find out more via Polestar, or learn about Abbey Road Studios.
The post Electric car brand to introduce the sounds of Abbey Road Studios to its vehicles appeared first on MusicTech.
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