25 years and still ruling. Serato, the software company behind arguably one of the most known software for DJs, is celebrating its 25 years. Now, they’re releasing a special limited-edition reissue of the original Serato Scratch Live Control Vinyl.
Founded by New Zealand natives Steve West and AJ Bertenshaw, Serato launched its first product, the revered Pitch ‘n Time, in 1999. Some of the biggest DJs and artists in the world are using Serato including A-Trak, DJ Snake, and DJ Jazzy Jeff.
In honor of this major milestone, Serato will release a special limited-edition reissue of the original Serato Scratch Live Control Vinyl. It completely changed the game for DJs and modernized the art form following its original 2004 unveil.
Only 1.500 units will be available to purchase for $49 USD starting October 1, 2024, at 9 am NZT.
The “Serato Scratch Live Control Vinyl – 25th Anniversary Edition” features a pair of 12” 140g control vinyls, encased in a commemorative 25th-anniversary jacket. The reissue will consist of five classic colors including black, transparent red, transparent blue, orange, and gray marble.
To add to the excitement, the colorway purchasers receive will remain a surprise until they unwrap the package.
At Serato’s core is a passion for music and technology, and we’ve built our foundation on the ongoing commitment to creating best-in-class products for DJs and music producers. When Serato Scratch Live was first introduced, it reinvented what was in the realm of possibilities for DJs at the time. As we celebrate 25 years of empowering artists through Serato’s advanced technology, we’re excited for our community to experience the magic of this innovation once again with the reissue of the Serato Scratch Live Control Vinyl. – Nick Maclaren, Serato’s Chief Strategy Officer who, as a club DJ in the 2000s, was one of the first to trial Scratch Live
The post Serato Celebrates 25 Years with Scratch Live Control Vinyl appeared first on The Groove Cartel.
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