TikTok changed how people discover music. The app that took short videos and turned unknown tracks into viral hits overnight is taking this further now. This June 3, 2025, they launched a new platform called TikTok for Artists. The new platform is designed for musicians looking to grow their audience and manage their music journey. With powerful tools and insights, TikTok for Artists helps creators turn buzz into long-term success and level up their music careers.
Level Up Music Tools
The TikTok for Artists platform provides powerful insights. A dashboard reveals song performance and how often fans engage. Data includes views, shares, and post reactions. Follower breakdowns show age, gender, and language. Artists and teams now use these tools to refine strategy. Features like Behind the Song and Pinned Videos offer even more creative control.
A Pre-Release tool comes with TikTok for Artists. This lets artists tease songs before they are released. Fans can pre-save songs to Spotify and Apple Music. This will allow excitement to build and boost their streaming numbers. The new tool connects TikTok hype to real-world numbers. The idea is to help artists level up in both reach and professionalism.
However, the move isn’t new for TikTok. Previous features like Sound Pages and trending sound insights gave creators valuable exposure. But this platform takes those ideas and makes them smarter. It’s similar to tools seen in Spotify for Artists or Apple Music for Artists. But here, everything happens in the app where the music often goes viral first.
“TikTok is where fans discover music and artists daily – it’s now also where artists can supercharge their careers.”
Ole Obermann, TikTok’s Global Head of Music Business Development.
Grow With TikTok for Artists
TikTok for Artists will allow for artists to boost their visibility. Certified artists get an Artist Tag on their name. Their profile features a Music Tab that organizes all tracks. It will make fan discovery easier and faster. New songs land there automatically, keeping everything current.
The platform also allows pinned videos. These show up at the top of the music pages. Fans see the content artists want to highlight most. Personal storytelling is supported too with the Behind the Song feature, giving artists space to share inspiration. TikTok for Artists provides guides and educational resources that explain how to grow audiences and effectively use the platform’s features. Artists can invite team members to collaborate, ensuring that labels, managers, and marketers all have access to the same tools.
With TikTok for Artists, artists are no longer guessing. They have better data and more control. The platform takes music discovery further. It turns short-term buzz into lasting careers. Whether new or established, artists benefit from these updates.
TikTok for Artists is more than a feature drop. It reflects TikTok’s role in music today. Artists now use the platform as a career tool. From analytics to promotion, everything connects. TikTok for Artists makes that process smoother, smarter, and stronger.
The post Level Up Your Music With TikTok for Artists appeared first on EDMTunes.
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