Kygo’s Palm Tree Crew Acquires Stake In Mary Lou’s to Usher In A New Era Of Hospitality & Nightlife

Today, Palm Tree Crew, the entertainment, lifestyle, and hospitality platform co-founded by Kygo and his manager, Myles Shear, announces its strategic investment in Mary Lou’s, the lavish new hospitality concept that turned heads this winter in Palm Beach and is set to take on the Hamptons this summer. In connection with the investment, Palm Tree Crew and Mama Hospitality (the founding team behind Mary Lou’s) will form a holding company to capitalize on strategic opportunities for growth and expansion of the Mary Lou’s brand and IP.

By investing in Mary Lou’s and its operating group Mama Hospitality, Palm Tree Crew provides the global platform and strategic infrastructure to continue scaling a brand already commanding attention through its creative conviction, late-night excellence, and experiential storytelling. Together, they’re shaping a new kind of concept-first hospitality company defined by cultural fluency, boundary-pushing vision, and cross-industry influence.

Rarely does a hospitality concept bring an experience to its customers that is truly unique and fresh and we believe that Mama Hospitality has quickly been able to accomplish that.

This partnership will allow Mary Lou’s to bring its concept to new markets and share this experience with customers looking for something authentic and new

Myles Shear, co-founder of Palm Tree Crew

Forged at the intersection of luxury lifestyle and marquee entertainment experiences, this investment signals the emergence of an evolved nightlife paradigm defined by pedigree, passion, and precision. By combining Mama Hospitality’s operational mastery, concept-driven execution and late-night acumen with Palm Tree Crew’s entertainment authority, cultural influence, and access to world-class talent, this partnership sets a new standard for hospitality—built to last, designed to disrupt, and poised to shape the cultural landscape of every market they enter.

Mary Lou’s was conceived by hospitality visionaries Alex Melillo, Joe Cervasio, and Topher Grubb as a restaurant, cocktail lounge, and entertainment hub that defies conventional categories. Operated under Mama Hospitality, the brand has already demonstrated its strength as an incubator for original talent, genre-bending programming, and an immersive environment that keeps guests coming back. Since opening its doors in Palm Beach in January, with collaborators like SOFI TUKKER as Creative Entertainment Directors, Mary Lou’s has emerged as a fearless new player in the experiential hospitality space.

The partnership with Palm Tree Crew truly felt like a natural alignment from the start – we share the same energy, ambition, and commitment to creating unforgettable moments.We each bring unique value to the table, and together, we create a powerful engine for delivering world-class experiences.

At the end of the day, we’re both in the business of making memories, and this collaboration
elevates our ability to do just that. We’re incredibly excited for what’s ahead and can’t wait for everyone to
experience it.

Alex Melillo, Co-Founder of Mary Lou’s and
Mama Hospitality

As part of this strategic partnership, Palm Tree Crew is coming in as a leading investor to support Mary Lou’s Palm Beach and help bring its newest concept – Mary Lou’s Montauk, opening this Summer – to life. With its original visionaries still actively shaping its trajectory, Mary Lou’s next chapter will be fueled by the same creative conviction and exacting standards that have positioned it as an explosive provocateur challenging the industry, powered by Palm Tree Crew at its side.

Over the past two years, I’ve had a front-row seat to Palm Tree Crew’s exponential growth, consulting across a range of operational projects and working closely with the team at their festivals.

Their commitment to elevating the guest
experience is relentless, and what Kygo and Myles have built is genuinely rare: a hospitality ethos grounded in
energy and intention.

To now step into this next chapter together as their partner is surreal and truly a full-circle moment that I’m incredibly proud of. We’re excited to continue evolving our partnership to push the boundaries of
guest relations and redefine what experience-led hospitality can look like at scale

Joe Cervasio,
Co-Founder/Managing Partner of Mary Lou’s and Mama Hospitality

The investment is the latest milestone in a breakout year for Palm Tree Crew, which has expanded its presence across both the hospitality and entertainment sectors, including the launch of destination venues in Las Vegas, Miami and Orlando, and continued global growth of the Palm Tree Music Festival.

As part of the deal, Palm Tree Crew and Mama Hospitality will launch a new holding company that will serve as the umbrella for Mary Lou’s and future concepts. Mary Lou’s will also act as the official nighttime hospitality counterpart to Palm Tree Crew’s iconic daytime festival presence, extending guest experiences into a full 360-degree cultural journey.

For more information about Mary Lou’s, please visit here. For more information about Palm Tree Crew, please visit here.

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