[GrooveCartel] Tomorrowland Unveils The Great Library Design Studio and MORPHO

Tomorrowland is known for making immersive and spectacular experiences at music events.

With the launch of MORPHO, the company has expanded its creative horizons into the world of high-end lifestyle. Tomorrowland has changed a lot with this new brand. It’s no longer just about the magic of its events but also about leaving a lasting architectural and design heritage.

The MORPHO collection made its official debut at the important Salone del Mobile in Milan, which is a major event in the design calendar around the world. This was a serious and ambitious move into the competitive world of high-end home and outdoor design.

Design fans and professionals are now eagerly anticipating MORPHO’s showing at ICFF in New York, which is North America’s premier design fair. This further demonstrates the brand’s global goals and its desire to captivate a discerning international audience. This planned start on two continents shows that MORPHO wants to become a major player in the high-end lifestyle market.

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The Design Studio behind MORPHO

The Great Library Design Studio is the creative power behind MORPHO. It combines the imaginative storytelling of Tomorrowland with Dieter Vander Velpen’s deep understanding of architecture in a way that works perfectly. The design studio’s name, “Great Library,” makes you think of magic and complex stories, which is very similar to Tomorrowland’s long history of creating engaging experiences with fantastical themes and complex plots. This makes us think that the studio’s goal is to bring the same magic and storytelling to real-world architecture and design, making the Tomorrowland universe bigger than just the festival sites.

Dieter Vander Velpen is in charge of this creative project. He is a respected architect from Antwerp who is known for his “couture architecture” style and has a lot of experience designing high-end homes and hotels. MORPHO is likely to appeal to sophisticated and wealthy clients who value high quality and sophisticated design, given that he has experience creating high-end and custom places.

This partnership between Tomorrowland and Vander Velpen is not a new one; it builds on a history of great projects, such as the Tomorrowland headquarters in Antwerp, the cutting-edge Lab of Tomorrow in Boom, and the classy Mesa restaurant. The previous projects show that both parties have the same stylistic goals and know how to bring Tomorrowland’s magical atmosphere into real-world settings, which builds trust and excitement for the MORPHO brand.

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The design of the new MORPHO collection

At the heart of MORPHO’s design theory is a deep respect for nature’s artistry, which includes both its perfect beauty and its flaws. The way the brand designs is based on a modern take on Art Nouveau, and the many complex patterns, bright colors, and different types of materials found in nature are big sources of inspiration.

The choice of Art Nouveau as the main design influence fits with a desire to capture natural beauty and classic craftsmanship. This is because Art Nouveau has always put a lot of stress on natural shapes, flowing lines, and fine details. With this rich visual language, MORPHO can turn the fleeting magic of Tomorrowland into real things that feel like they were made by hand and have a deep link to nature.

The iridescent patterns on dragonfly wings are a main theme in the MORPHO collection. These patterns are subtly and elegantly mirrored in different design elements. As a core source of inspiration, the dragonfly represents change, lightness, and the delicate beauty of nature. These are all ideas that are very much in line with the MORPHO brand’s overall philosophy. This natural feature shows how carefully the brand pays attention to detail and how symbolic its design choices are, connecting MORPHO even more to the magical world of Tomorrowland.

Art Nouveau

The collection expertly combines modern Art Nouveau styles with a range of natural textures, such as the deep grains of solid teak wood and the shiny finish of metal accents that were made by hand with great care. The Art Nouveau style is known for its sophisticated balance between organic shapes and fine details, which can be seen in this beautiful mix of natural materials and carefully made elements. Because MORPHO picked materials that are both high-quality and long-lasting, it shows that the brand is serious about creating a “lasting architectural legacy” through pieces that are both beautiful and long-lasting.

What does MORPHO sell?

MORPHO currently sells a carefully chosen range of furniture, planters, and tools for both inside and outside of homes. There are a few standout pieces in the furniture collection. They all reflect the brand’s Art Nouveau style and link to nature. The Cena dining table, whose name means “dinner” in Italian, is a beautiful example of this theory. Its base is shaped like the curvy shapes of roots, and the tabletop has a pattern that looks like Voronoi cubes. This design combines naturally moving lines with a geometric pattern that looks like it came from nature. This is a typical Art Nouveau style. The name itself makes you think of shared meals and events with other people.

With a name that means “flight” and “desire,” the Volita dining chair gives off a sense of movement and lightness through its delicate metal features that are based on dragonfly wings. The chair’s name adds to the dragonfly theme and the idea of ethereal beauty. The light and airy design contrasts with the hardness of the teak, making for a pleasing visual balance.

MORPHO Collection Highlights

In the same way, the Aleta bar stool, whose name in Spanish means “fin,” has a shape and curves that remind me of the delicate lightness of dragonfly wings. Keeping with the dragonfly theme, the Aleta stool shows how the pattern can be used on different types of furniture. Its sleek design fits with the brand’s high-end image.

The Vime lounge chair is great for relaxing inside or outside because it combines natural flow with excellent comfort. It has a sculptural structure that is softened by large cushions. This item shows that MORPHO is dedicated to making designs that can be easily moved from indoor to outdoor settings, fitting the needs of today’s open way of life.

With a frame that looks like the intertwined shapes of roots and branches and a simple metal backrest, the Zen adjustable lounger reflects the brand’s goal to bring the peace of nature into everyday life. The word “Zen” itself makes you think of peace and rest, which is exactly what you want from outdoor lounge areas. Lastly, the Solis round daybed, which gets its name from the sun, is made to be a luxurious place to relax outside. Its round shape and soft, plush pillows make it a perfect place to unwind. T

MORPHO’s collection focuses on using materials that were gathered in a responsible way, especially solid wood and old-fashioned woodworking methods. This shows the brand’s dedication to quality and sustainability. This focus on natural materials and skilled workmanship fits with the Art Nouveau style that values quality and craftsmanship.

The debut at Salone del Mobile, Milan

MORPHO made its debut at Salone del Mobile in Milan. Salone del Mobile is the world’s largest furniture show, and designers, manufacturers, retailers, and the media come from all over the world to attend. The collection was shown in Hall 14, Stand C33, which was a great place for the world design community to learn about it.

MORPHO is going to New York for ICFF, North America’s biggest design show, after a great debut in Milan. This is part of its plan to keep showing its work around the world. From May 18th to 20th, 2025, ICFF will be held at the Javits Center in New York City. This will be MORPHO’s long-awaited launch in North America. “Designing in Harmony” is the theme of ICFF 2025, which will focus on human-centered, multisensory, and international design. This theme fits perfectly with MORPHO’s focus on natural materials, organic shapes, and artisanal craftsmanship, which suggests that it will really hit home with the ICFF crowd. Tomorrowland, Ethnicraft, and Dieter Vander Velpen will all be showing MORPHO at ICFF together, which shows that the brand is all about working together.

A conversation about the launch of MORPHO is set to take place at ICFF on Monday, May 19th, and will be led by Stacy Shoemaker, Editor-in-Chief of Hospitality Design. This session is a response to the strong interest and media coverage that MORPHO is already getting, and it gives us a chance to get to know design professionals better.

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About Tomorrowland

Finally, MORPHO is an exciting new beginning for Tomorrowland. It brings the company’s history of making magical experiences into the world of high-end house and garden design. The brand is a big new player in the high-end living market thanks to its Art Nouveau-inspired designs, strong partnerships with well-known Belgian companies like Ethnicraft and Atelier Vierkant, and dedication to using only the best materials and skilled workers.

After a successful debut at Salone del Mobile, MORPHO’s showing at ICFF in New York is a sign of its global goals and its ability to captivate a sophisticated audience around the world. With Dieter Vander Velpen and The Great Library Design Studio in charge, MORPHO is ready to make the design world better by combining artistic inspiration with high quality and the timeless magic that has become associated with the Tomorrowland name.

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