Google Makes Fun Of The iPhone 17 For Camera Bar Design Controversy

Google‘s response to the comparisons drawn between the rumored iPhone 17 camera bar design and that of Pixel devices carries a discernible critical undertone regarding Apple’s history of feature implementation. The latest installment in their “#BestPhonesForever” advertising campaign, while employing animation, serves to underscore a perceived pattern of Apple adopting innovations initially introduced by Google’s Pixel line.

The premise of the advertisements, depicting a friendly relationship between Pixel and iPhone, functions as a vehicle to highlight instances where the iPhone’s features appear to follow precedents set by Pixel. This narrative suggests a lack of initial innovation on Apple’s part in certain key areas.

The most recent advertisement, “Responding to the Rumors,” utilizes the discussion surrounding the iPhone 17 redesign as a platform to address this perceived trend. The inclusion of a blog headline noting the visual similarity between the rumored iPhone design and Google Pixel prompts a pointed rhetorical question from the animated iPhone, implying a belated adoption of established features.

The advertisement further elaborates on this point by referencing specific examples. The timeline of Google’s introduction of Night Sight in 2018 and Apple’s subsequent Night Mode is presented to illustrate a delayed adoption of low-light photography capabilities. Similarly, the earlier launch of Pixel’s Magic Eraser, followed by Apple’s “Clean Up” function, is cited as another instance of Apple implementing a feature pioneered by Google. The delayed integration of widgets into iOS, years after their availability on the original Pixel, is also noted as indicative of this pattern.

As Google prepares to present the Pixel 10 series at the upcoming Google I/O event, this advertising strategy conveys a serious message regarding the origin and evolution of smartphone features. While the immediate discussion may center on camera design similarities, Google’s campaign subtly but firmly asserts a history of Pixel innovation preceding similar implementations in iPhone models.

[H/T] Phone Arena

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