If you’re familiar with the renowned music mogul Simon Fuller‘s global pop group Now United, formed in 2017. You dear reader, probably know more than I do. For reasons unknown, this exciting band flew under my radar. They even opened for the S Club “Good Times” tour in the UK and Ireland, a fact I unfortunately missed. It’s worth noting that this very group provided Joalin, a talented artist and dancer hailing from a unique Finland-Mexico background, with her breakthrough opportunity. Now, she’s embarking on a solo journey, and after releasing several singles and an EP, she has just signed with Because London Records, marking an exciting new chapter in her career.
The excitement surrounding Joalin’s latest venture is palpable, as her record label is eager to highlight this remarkable talent. With impressive airplay on BBC Radio 1 and a notable performance at the Great Escape 2024, she’s on the verge of elevating her international solo career. In line with this momentum, Joalin is gearing up to release her highly anticipated mixtape, “CAMALEÓN,” on June 20th. To ignite the campaign, she’s unveiling “GUM” as the debut single, igniting anticipation for what’s to come!
With “GUM,” Joalin not only raises her solo music game but also takes a big step forward sonically, sharing her catchiest track yet. She really shines in this fusion-pop vibe, mixing English and Spanish so effortlessly that it’s up to us to appreciate this cool part of her musical identity. I think it’s a smart move for her record label to push this as Eurovision hype is ramping up. I mean, it can’t hurt, right? It seems like a clever strategy that might really pay off. Whether it’s the addictive groove or the fresh blend of styles, there’s no doubt this track will pull in listeners. Joalin covers a lot of ground and definitely keeps me wanting to hear more from her.
The video showcases Joalin in both male and female roles, brilliantly paying homage to the street dance style of popping that captivated her at just 9 years old. This striking representation highlights the profound inspirations and influences behind her artistry. With all her remarkable accomplishments to date, Joalin is undeniably poised as a popstar ready for the spotlight. With “GUM,” she firmly establishes herself at the very top of my list of must-watch newcomers in the pop scene.
Connect with Joalin
Facebook: https://www.facebook.com/joalinofficial
Instagram: https://www.instagram.com/_joalin/
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