[EDMTunes] Ministry of Sound Reveals Break-In And Illegal Rave Was April Fools’ Stunt

Ministry of Sound has revealed that a recent alleged break-in and illegal rave at its London nightclub was a publicity stunt.

On March 21—11 days ahead of April Fools’ Day—the venue issued a statement claiming the incident had caused “significant damage” and resulted in the theft of “high-value equipment.” Two days earlier, footage showing the break-in had been uploaded to social media.

It has now been confirmed that the event was staged as part of a marketing campaign with Lab54, a pop-up event series dedicated to hosting parties “anywhere but a club.” Ministry of Sound and Lab54 will throw a party in the club’s toilets on May 4 as part of the collaboration. Caitlin McAllister, Managing Director of Ministry Group, had this to say:

“There’s an irony in a pop-up ‘breaking in’ to a club, but that’s exactly the point—we need to bring new ideas to our spaces”

Lab54 founder Joe Gordon added, “What better way [for clubs to connect with DIY party communities] than going back to their roots and pranking the online rave community!“

Call me suspicious, but I think it is a little bit odd for this to come out 11 days after the incident. You would have thought this would have been announced earlier. I guess all the “high-value equipment” wasn’t stolen after all, and it was all just made up. You know what they say, any PR is good PR.

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