Photo Credit: “GigaPump” by g3ox_em
Stockholm-based label Savage Roar and Warner Music launch a new Roblox music integration deal in collaboration with The Gang Studios.
Savage Roar, a Stockholm-based label operating at the intersection of music and gaming, has announced its first major release written specifically for Roblox, “GigaPump” by g3ox_em. The track will be integrated as the primary soundtrack in two of Roblox’s most popular experiences: Strongman Simulator and Sumo Wrestling Simulator.
These two titles reach millions of Roblox players daily, offering a unique opportunity to embed music directly into the digital daily lives of players. With average play sessions exceeding 12 minutes, the integration becomes a seamless, meaningful part of how players experience and interact with the game.
The launch is the result of a unique partnership with leading Roblox developer, The Gang Studios, with distribution of the track powered by Warner Music Group’s ADA to maximize global impact beyond the gaming ecosystem. This launch is further supported by influencer and community activations across TikTok, Instagram, and Discord, bringing the track and artist in front of millions of engaged players worldwide.
Best known for his viral “GigaChad Theme,” which has amassed over a billion global impressions, g3ox_em extends his high-energy, meme-culture-infused sound into gaming. His previous accolades include placement on the official Fast & Furious: Drift Tape and a certified RIAA Gold Record.
“Engagement has changed a lot the past years with platforms like Roblox and Minecraft. For those who want to stay ahead of their competition, you need to be bold and dare to try new things. We are proud to be pushing the boundaries of the future of engagement through initiatives like this,” says Håkan Frisk, Co-Founder and Head of Roblox Production at The Gang Studios. “Special recognition goes to Jonathan Gustavii, Director of Strategic Partnerships at The Gang Studios, who has been a driving force behind this project from day one.”
“Gaming is one of the most powerful cultural channels for music distribution today. With this collaboration, we’re not just aiming to be seen—we want to be valuable to the player experience. Our goal is to integrate the music naturally, to enhance the gameplay and connect authentically with the audience. We want the music to feel like a core part of the world players already love,” says Gustav Käll, founder of Savage Roar and former Head of Gaming & Esports and Enter Records, at Universal Music Group.
This launch marks the beginning of a long-term strategy for Savage Roar: to build culturally resonant bridges between the worlds of music, gaming, and digital community life. It’s the first step in Savage Roar’s mission to redefine how music lives, breathes, and thrives in the virtual worlds millions call home.
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