Songtradr CEO Paul Wiltshire, whose company’s MassiveMusic subsidiary now houses Big Sync, Resonance, 7digital, and Musicube. Photo Credit: Songtradr
Songtradr has reorganized its B2B divisions under MassiveMusic, which it’s touting as “the industry’s most comprehensive, innovative provider of brand and business-centric music solutions.”
Santa Monica-headquartered Songtradr reached out with word of the reorganization today, about four years after acquiring MassiveMusic. Before that, February 2019 saw the expansion-minded licensing platform purchase Big Sync Music, followed by deals for AI-classification company Musicube (June 2022) and then 7digital (March 2023).
Now, those units as well as Resonance Sonic Branding will operate within the overarching MassiveMusic. As described by Songtradr, in bringing licensing, creative, and technology solutions under the same roof, the new structure will enable clients “to maximize the impact of music and sound at scale.”
Just in passing, said solutions include but aren’t limited to pre-cleared music, commissions, supervision support, metadata analysis, and several proprietary data tools, the Bandcamp parent noted.
Meanwhile, MassiveMusic (which last month debuted a podcast called Sound//Mind) has already rolled out an updated website. According to the latter, the one-stop division can even help bring everything from “immersive experiences to physical activations” to life.
In a statement, Songtradr founder and CEO Paul Wiltshire touted the MassiveMusic-centered unification as a “pivotal” step towards simplifying the music space for brands.
“This unification under MassiveMusic marks a pivotal step in simplifying the complexities of the music industry for our clients,” said Wiltshire. “Together, we deliver scalable, tech-driven, and creative sonic solutions that deepen emotional connections, elevate brand perception, and drive measurable business results across every touchpoint.”
Additionally, Songtradr chief revenue officer Paul Langworthy told Digital Music News that the rebrand’s significance extends beyond “visual identity” and will afford customers a one-stop music solution.
“This rebrand is about more than visual identity–it’s about creating a powerful, unified experience for our clients across every stage of their music journey,” Langworthy said to DMN.
“By bringing together creative, licensing, and technology under one roof, we’re giving brands and platforms a single, integrated partner with a deep rooted passion for music that can solve real business challenges through sound, at scale and with unrivalled expertise,” concluded the former 7digital head.
Closing with a quick look at the personnel side, the reorganization doesn’t appear to have brought team-member changes. Resonance’s existing employees will remain in place under co-founders Ramesh Sathiah and Ralph van Dijk, MassiveMusic’s retooled website shows.
Not losing any offerings due to the MassiveMusic transition, 7digital is actually “on track to launch new and enhanced features and services,” per the same source. And Bandcamp, which Songtradr acquired in September 2023, “is unaffected by this change and will continue to operate as a platform for artists and fans.”
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