Photo Credit: Reservoir President & COO Rell Lafargue, Fool’s Gold Co-Founder A-Trak
Reservoir Media announces a new deal with independent label Fool’s Gold Records, seeing the former acquire the catalog master rights of the latter.
Reservoir Media has announced a multifaceted deal with independent record label Fool’s Gold Records. The deal sees Reservoir acquire the catalog master rights of the label’s artists, A-Trak, Danny Brown, Grande Marshall, The Brothers Macklovitch, and Low Pros. Reservoir will also exclusively market and distribute all other recordings on Fool’s Gold, including future releases, via the Reservoir label platform.
Founded in 2007 by DJs A-Trak (Alain Macklovitch), Nick Catchdubs (Nick Barat), Dave 1 (David Macklovitch), and the late Dust La Rock (Joshua Prince), the Brooklyn-based Fool’s Gold has earned its reputation as an innovative label created by artists for artists.
The label’s early success came from releases by Kid Cudi, Kid Sister, Flosstradamus, and Danny Brown, as well as A-Trak’s own music. In 2010, his duo Duck Sauce released viral hit single “Barbra Streisand, which reached No. 3 in the UK and No. 1 on Billboard’s Dance Club Songs chart, and earning a Grammy nomination for Best Dance Recording.
A-Trak also earned success as a solo artist with his remix of the Yeah Yeah Yeahs’ “Heads Will Roll,” and singles including “Ray Ban Vision,” “Believe,” “DJ’s Gotta Dance More,” and “My Own Way.” The Fool’s Gold catalog also includes releases by Treasure Fingers, Hoodboi, Tommy Trash, Falcons, G-Worthy, Malaa, and Michael Christmas.
The deal, facilitated by Fool’s Gold Chief Financial Officer Jorge Mejias, label manager Nathaniel Heller, and A-Trak’s management team at TMWRK, sees Fool’s Gold join Reservoir’s recorded music division alongside cornerstone independent labels Chrysalis Records, Tommy Boy Music, and the newly acquired New State. Fool’s Gold will be marketed and distributed through Reservoir’s label platform.
As part of the deal, Reservoir will also now distribute A-Trak & Friends, a new sub-label of Fool’s Gold featuring music by A-Trak and several other artists. The first release was “Reaching” by James Juke featuring LION BABE, which was released last month.
“I’ve been thoroughly impressed by Reservoir ever since the first time we all spoke,” said A-Trak. “Everyone at the company has a deep passion for quality music. A big part of what’s helped Fool’s Gold navigate 18 years in the music biz is staying very nimble and malleable. Reservoir was able to craft a creative deal with us that showed real agility—that’s exactly what we were looking for in a new partner.”
“As both founder and artist, A-Trak has built Fool’s Gold into a genre-blurring label that has been at the forefront of hip-hop, house, and everything in between for nearly two decades. We’re proud to welcome A-Trak, Fool’s Gold, and its artists into the Reservoir family as we continue to champion culturally significant independent music,” Reservoir President and Chief Operating Officer Rell Lafargue added. “This multifaceted deal also highlights Reservoir’s ongoing expansion in recorded music and our team’s ability to deliver across the full spectrum of the music business.”
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