Photo Credit: @ruthsviveros on TikTok
Coachella attendees went viral on social media after they showed off their pricey meals: tacos, nachos, and lemonades for two costing $102.
It may not come as a surprise to some that the prices of concessions at live events can get a little ridiculous. But in the post-pandemic economy, where concerts and music festivals are struggling to break even, Coachella attendees are stunned to see food and drink going for three times the normal cost. Just like the airport, but with better music.
In videos shared on social media, festival goers have been showing off what they ate and how much they paid for their meals or even individual items. One TikTok user, Ruth Viveros, shared a video on April 11 showing two plates of three tacos, an order of loaded nachos, and two lemonades (costing $17 a piece), running her $102 altogether.
“They’re not good, not good at all,” said Viveros of the tacos. “The tortillas are like freezing cold.”
@ruthsviveros Taco stand & lemonade! #coachella #festivalseason #coachellafood ♬ original sound – Ruth Viveros
Her post, and others like it, have led to a slew of commenters quick to criticize festival organizers for the price of concessions—especially considering the limited options available for attendees out in the California desert.
“These prices are diabolical,” wrote one commenter. “Coachella seems like a miserable money trap that everyone falls for,” commented another. Another video, posted by TikTok user @FrugalJimmy, showed off a slice of pepperoni pizza that cost $13, which he jokingly stated was “not too bad.”
“I honestly thought it would be a lot more for a big slice of pizza,” he noted. “So good.”
@frugaljimmyCoachella Day 1 Part 5 – The price for food wasn’t as bad as I thought😅
Meanwhile, those preparing for Coachella’s second weekend have taken to Reddit to ask those who camped out during Weekend 1 just how expensive the food has been.
“Expensive,” replied one Redditor. “Most items start at $15-20. ‘Meals’ are like $20-30.” Another added that a Nate’s Nashville hot chicken slider with fries cost $30.
However, despite the rampant posts and comments about prices, many attendees have defended Coachella, saying the experience was worth the spendy snacks.
“Does anyone have a genuinely good time at Coachella? All I see are horrendous prices and bad organization,” wrote one commenter on Ruth’s video. “Yes!” she responded. “Coachella is actually very fun and inspiring and like everything else, there’s some rough things.”
This year’s festival featured headliners Lady Gaga, Green Day, Post Malone, and Travis Scott, with performances from Megan Thee Stallion, Weezer, Missy Elliott, Charli XCX, The Original Misfits, and many more.
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