Photo Credit: NBA on ESPN
An as yet unreleased Lil Wayne track featuring Bono from the eagerly anticipated ‘Tha Carter VI’ makes its debut in a preview for the NBA Finals.
Lil Wayne is preparing to drop his hotly anticipated new album, Tha Carter VI, due for release tomorrow (June 6). Fans have waited eagerly for the album, and now they’ve been treated to a taste, just ahead of release. An unreleased track from the album, which features U2 legend Bono, has appeared in an ad for Game One of the NBA Finals between the Indiana Pacers and Oklahoma City Thunder.
“Basketball’s been in my blood since day one,” said the rapper. “So to team up with ESPN less than 24 hours before the drop of Tha Carter VI for the NBA Finals is an incredible honor.” He added, “My music and the NBA are vibin’ on the same frequency. Because it’s perfect timing for fans to hear Tha Carter VI on the game’s grandest stage.”
“Lil Wayne brings the energy, edge, and emotion that define the NBA Finals,” said Curis Friends, Vice President of Sports Marketing at ESPN. “Integrating his music into our NBA Playoffs coverage has been a strategic brand flex—amplifying our storytelling and connecting with fans as we showcase today’s rising stars on the league’s biggest stage.”
Wayne also dropped a trailer for the project on his socials, showing the rapper at different stages of his career, culminating with a snippet from his forthcoming release.
Lil Wayne announced a North American tour earlier this week, which is scheduled to kick off tomorrow to coincide with the release of his latest album. The hip-hop star will play in cities like Toronto, Detroit, Milwaukee, Los Angeles, Austin, and many more, concluding with a performance in West Palm Beach, Florida, in October.
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