Miller High Life Releases ‘Bar Sounds’ Vinyl Filled with Beer

Photo Credit: Molson Coors Beverage Co.

Molson Coors Beverage Co. is releasing a beer-filled vinyl called ‘Dive Bar Sounds.’ The vinyl record actually plays and is filled with Miller High Life beer.

The beer-filled vinyl record goes on pre-sale later this week for an $18 price point. Miller says each dive bar tells its story through sounds, from the creak of the door opening to the clink of glasses. “Now these iconic sounds are captured in this High Life-infused vinyl. Here’s a peek at what’s included:

Side A

1. “Welcome to the Dive”
2. “Champagne Nights”
3. “Happy Hour”
4. “Rack ‘Em Up”

Side B

1. “Regular’s Remix”
2. “Another Round”
3. “Last Call”

The beer-filled vinyl is intended to celebrate musicians and the culture of neighborhood dive bars. The limited-edition launch album marks the launch of ‘The Soundtrack to the High Life’—a new platform focused on spotlighting musicians.

“Dive Bar Sounds comes to life through original tracks that blend the authentic sounds of your favorite dive bar with The Champagne of Beers to tell the story of a night at the dive,” says Molson Coors in a statement about the limited-edition release.

Pre-orders for the vinyl start on April 15 and April 16 at 11 am CT, with the vinyl expected to ship sometime in July 2025. The record goes for $18 bucks, but I’m not entirely sure why anyone would want to add the beer vinyl to their collection beyond displaying it. Any degradation of the vinyl is likely to result in the liquid seeping out—potentially ruining a vinyl collection if it’s stored improperly.

But hey, corporations love marketing gimmicks that get people talking. People are still complaining about the free U2 album that Apple gave away in 2014 because it was auto-added to any iTunes library that existed back then. KFC also got on board with a ‘Bucket Bangers’ Spotify playlist that released in 2019 in France, curating 46 hip-hop songs mentioning KFC.

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