Championing the next wave of emerging talents, Frequency is establishing itself as a powerful player within the independent label space, having just launched a custom YouTube Content ID system and expanded with a new publishing arm.
The tastemaker imprint’s early days date back to 2013, when founder Kelvin Ruijters noticed a lack of availability of royalty free music online. Aiming to tackle this problem and provide the next wave of creators with music they could use without the fear of copyright complications, he launched Frequency. Almost 10 years later, the label is sticking to its mantra to explore, create and share music together.
Since its humble beginnings, Frequency has evolved into two separate imprints, alongside a freshly-launched publishing arm. One of Frequency Music’s earliest success stories became EDM star Arc North, who has amassed tens of millions of global streams across his catalog, as well 700,000 fans and videos that have been viewed over 110 million times. Talented artists such as Rival, Cadmium and Jon Becker followed suit, who took advantage of Frequency’s prioritization of artist development, visual identification and musical quality.
Over the past couple of years the company’s Frequency Recordings arm set its sights in recruiting talent outside of the electronic music world, helping launch the careers of artists such as singer/songwriter Euan Allison, whose soothing, debut EP ‘Lights Off’ amassed over 8 million streams and enjoyed massive support from digital platforms. Building long-term relationships with artists who rather fall into the pop or indie world, Frequency Recordings is not bound by specific genres, championing emerging talent no matter their musical background or identity.
One of Frequency Recordings’ latest releases was Jack Shore’s debut EP ‘Can We Stay Here Forever,’ which saw him step into his own as an artist first. Collaborating with Michael Shynes to unveil four dancefloor-ready and synthwave-infused radio hits, Jack Shore solidified himself as a talent to watch under Frequency, and set himself up for long-term success.
Frequency has jumped headfirst into 2023, having recently launched its custom YouTube Content ID system, which will allow artists and labels to` seamlessly handle their digital rights management on YouTube. Frequency’s built-in system recognizes videos of content creators and monetizes those who did not credit properly, while giving 24-hour support to clients in a joint-venture with We Are Era B.V.
While the growing company is aiming to become a true competitor to all the widely-known and respected (major) labels that are dominating the business, their early values still remain: help innovative music shine and cultivate a strong community.
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This article was first published on Your EDM. Source: Rising Label Frequency Music Is Championing The Next Wave Of Independent Musicians