*Featured Cover Photo Credit: Worlds Away Festival / LIZ (@CAPTURESBY.LIZ)
The Worlds Away Festival, which occurred on Oct. 12, 2024 at the Monterey County Fairgrounds in Monterey, CA, was a memorable experience since it was the first dance/electronic music festival that took place in Monterey, which is located on this stateโs Central Coast. The sponsors of Worlds Away Festival are a very innovative lifestyle platform and experience curator called Pendulum and an up-and-coming vodka brand called NEFT Vodka.
What makes this festival also unforgettable is that it includes interactive augmented reality (AR) activations that support festival attendees with participating in an environment that has tons of technological wonders that are compatible for all ages. Here is the review of Worlds Away Festival at Monterey County Fairgrounds, an event that blends art, music, and technology in one magnificent world, or even galaxy, of illumination that celebrates the spirit of the Monterey Pop Festival that occurred in 1967.
Worlds Away provided entertainment that contained interactive technology that allow fans to fully immerse themselves in the festival
The festival organizers teamed up with AR platformย Augmentoย as the festivalโs keyย Title Tech Sponsor,ย โVan Gogh Experienceโย creatorย Normal Studio,ย Web3ย & NFC Chip expertsย Endstate, and design firmย Vita Motusย to create groundbreaking and interactive technology based activations. In fact, the festivalโs tech partners put forth these activations as ingenious installations that may become very common in various music festivals globally as event organizing technology becomes more advanced as time progresses. These activations definitely were a success in getting the attendees (or โTRAVELERSโ since they are attending the Worlds Away Festival) to enjoy immersing themselves alongside their fellow friends, family members, and like-minded dance/electronic music fans.
The activations were a digital graffiti wall,ย 3-D maps (especially the interactive AR map that attendees could view after they download the official Augmento app),ย virtual merchandiseย andย food vender Portals that satisfied the attendees who want to have the full experience, especially a part of the experience that they canโt wait to bring back for their fans and family to enjoy as well. One very exciting activity that the โTRAVELERSโ got to partake in was an AR scavenger hunt, in which they would discover fascinating items that are hidden throughout the Monterey County Fairgrounds.
Various fun activities and booths that attendees got to enjoy
There were also vendors that provided great memorabilia and other awesome forms of art, especially the glitter art booth. One particular moment stood out while passing by the glitter art booth was when a beautiful attendee sat patiently as the glitter artist put on some glitter around her eyes, making her stand out like a one-of-a-kind, adventurous free spirit who is enjoying the time of her life at the festival. Also, another notable sight at the Fairgrounds was the local famous attraction, the Ferris Wheel that lit up the atmosphere, making it feel like one is at Electric Daisy Festival.
Headlining artists brought out unforgettable memories in Monterey
The artists at the first-ever Worlds Away Festival were Ayokay, Lost Kings, Sam Feldt, R3HAB, Tiรซsto, Lauv, and The Chainsmokers. All of the artists there at Worlds Away put on their unique and phenomenal sets that for sure brought out those wonderful breezy vibes to an already-electric atmosphere.
Tiรซsto, for example, played classic hits such as โAdagio For Stringsโ and โTrafficโ and also recent top bangers such as โThe Businessโ and โ10:35โฒ, and his set proved that anywhere the Dutch dance/electronic music legend goes, he will always throw down a world-class performance. As for the final headliner, The Chainsmokers, the duo provided the feels with their dreamy and upbeat tracks that remain popular for their beloved fans over the past decade such as โ#SELFIEโ, โCloserโ, โSomething Just Like Thisโ, and โDonโt Let Me Downโ.
Ro Sahib, Worlds Away Founder and Executive Producer, talks about why Monterey is the perfect place for the festival
โThereโs a few reasons why this place was perfect and is part of the narrative of Worlds Away. We needed to find a place in California, but California is saturated with music festivals; where we live in Los Angeles, down to San Diego, and then you come up here in San Francisco,ย itโs saturated. We saw an opportunity in Monterey, we found a venue in Monterey,ย and as we did the research on the venue, we discovered the significance of this place.
And what weโre trying to do, Monterey complements the narrative of Worlds Away, it just does. Weย wanted to reinvent the music festival, we wanted to create an experience.ย This venue is where theย Monterey International Pop happened in 1967 with Jimi Hendrix, Mamas and Papas, a ton more,ย for three days.โ
Festival Director Nelson Diaz discusses how the festival inspires attendees with the beautiful combination of tech, music, and art
โI think one of the key components isย expanding the horizons on how tech influences music and art and how we can create thisย experience for people to enjoy music in different ways. From immersive rooms to augmented reality scavenger hunts to connective tissue merch to, you know, everything in between. For us, itโs all about the experience and for me, itโs about the in-between. Itโs not about theย artists performing, itโs about the in-between times between those artists, like what will they remember from their experiences on location.
Everyoneโs going to remember them bouncingย themselves up and down during Tiรซsto, but what happened before, the in-between moments. So forย me, like I hope thatโs what people remember so then when they come back next year theyโre like,ย โoh my god, we had so much fun in the Lumina Gardensโ, like thatโs big for me.โ
Ayokay shares his thoughts about performing at the festival
โI think itโs been so good. This is one of my dream places to visit. Iโveย been to Big Sur one other time, so I think coming here was so great because it feels like a vacation and I get to play the show. And I donโt know, I think playing for smaller communities, those audiences always appreciate the music more. So I feelย like people connected with me, theyโre not spoiled by getting too much of the same genre, they were just super open and great and I loved every second of it.โ
The post Worlds Away Brought Out Breezy Vibes to An Electric Atmosphere appeared first on EDMTunes.
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