In a monumental move for the electronic music industry, Create Music Group (CMG) has acquired the full catalogs of deadmau5 and his influential record label, mau5trap, in a deal valued at over $55 million. This acquisition includes over 4,000 tracks, solidifying CMGβs position as a powerhouse in electronic music rights management. Additionally, the partnership will see the formation of a joint venture for future releases from deadmau5 and mau5trap artists.
A Legacy of Innovation
For over 25 years, deadmau5 (Joel Zimmerman) has been one of electronic musicβs most forward-thinking artists. His ability to blend melodic progressive house, intricate techno, and high-energy live performances has cemented his place among the industryβs most respected figures. Beyond music, deadmau5 has been a pioneer in streaming, social media, gaming, and artist rights advocacy. He has received multiple JUNO Awards and GRAMMY nominations, with a discography that includes hits like βGhosts βnβ Stuff,β βStrobe,β and βI Rememberβ.
His label, mau5trap, launched in 2007, has been instrumental in shaping the careers of some of electronic musicβs biggest names, including Skrillex, REZZ, Noisia, Feed Me, and i_o. With its distinctive brand and commitment to artist development, mau5trap has remained at the forefront of dance musicβs evolution
About Create Music Group
Founded in 2015 and headquartered in Hollywood, California, Create Music Group is a leading music and entertainment company specializing in distribution, rights management, and monetization. The company generates over 150 billion music streams per month, working with superstar artists, major and independent record labels, and global media brands. CMG was ranked #2 on the Inc. 5000 Fastest Growth Companies in America in 2020 and continues to expand its influence across multiple entertainment sectors.
The Strategic Partnership
The collaboration between CMG and deadmau5 is not just a catalog acquisition but a strategic alliance. CMG will implement a multi-platform strategy to revitalize and expand the mau5trap brand. This includes:
- Remastering and re-releasing key tracks
- Exclusive new content launches
- Brand partnerships and licensing opportunities
- Innovative marketing tactics to introduce mau5trapβs legacy to new generations
- Expansion into gaming, VR, and live streaming
Jonathan Strauss, CEO and co-founder of Create Music Group, emphasized the significance of this deal:
βWhen deadmau5 put on that helmet, he didnβt just create a brandβhe sparked a movement. His vision redefined electronic music, pushing boundaries and reshaping the industry. Now, as the stewards of deadmau5 and mau5trapβs legendary catalog, we inherit a legacy that changed music forever.β
The Future of mau5trap
For deadmau5, this deal represents an opportunity to elevate mau5trapβs influence in the ever-evolving digital landscape. He shared his confidence in the partnership, stating:
βI have worked closely with Jonathan, Alex, and Create for nearly two decades now. We didnβt need to look far when we were considering a partner to help get it all to the next level. With Create, I feel the music is going to reach more.β
Dean Wilson, deadmau5βs longtime manager and business partner, echoed this sentiment, noting:
βOver the last 20 years, fueled by Joelβs creative and entrepreneurial ambitions, we have built one of the strongest brand names in electronic music. Partnering with Create ensures that the next two decades will be every bit as exciting.β
With this partnership, deadmau5 and mau5trapβs influence will extend beyond music into new realms of media and technology, setting the stage for a bold future in electronic music innovation.
The post Create Music Group Acquires Deadmau5 and Mau5trap Catalogs in Landmark $55M Deal appeared first on EDMTunes.
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